Strategy to recommend to improve sales and increase Old Navy's Essay

Strategy to recommend to improve sales and increase Old Navy's Customer base - Essay Example Sending postcards to all customers who have purchased something from the store during the past 14 months. Issuing of gift checks for their loyal customers. Offering for privilege cards is also enhancing. By Putting up additional promos or create big promos that draws people to the store or even smaller , inexpensive, more-off beat avenues - and then do it consistently is also effective. According to a website "A common failing among those who favor the big bonanza promotion, is that they either don't advertise enough or plan carefully enough in advance." So if the company want to hold a big promotion, you have to think big, and commit accordingly. Other company proved this very effectively. Another is impose a deadline. It's often necessary to put urgency into company's ads, or any marketing messages. Whether the prices are going in low low prices or be given a very big discount you need to have a deadline or incentive and motivate people to take action now. For instance, this coming summer. Summer accessories are in for people who are planning to take their summer on the beach. Promos for summer accessories will be given an extra promotions, like giving big discounts on them.