Product Assessment Essay Example | Topics and Well Written Essays - 1250 words - 4

Product Assessment - Essay Example The table on the right shows that about 85% of the total population in the United States uses mobile phones. The age group which owns a mobile phone ranges from 18-29 years old while the age group with the least percentage of mobile phone ownership is the 65+ age group which stands at only 58%. The mobile phones have lost the popularity in the recent years and statistics reveal that it is likely that the product will continue to decline given the emergence and the sudden rise in the popularity of smartphones. It is estimated that in the year 2012, almost half of all the mobile phone users will have switched to the smartphones and this will mean that with time, mobile phone ownership and usage will decrease before it becomes more or less a non-existent product eventually. (Stewart) Companies such as Apple, Samsung and HTC have witnessed huge rises in their sales in the recent years and their popularity has gone sky high thanks to the introduction of newer versions of smartphones which offer an incredible amount of functions and opportunities to explore. This gives the mobile phone manufacturers and marketers enough to worry about with the US census supporting the view that people may actually shift from mobile phones to smartphones in the near future. The table above shows the methods used by the American households to use the internet. The usage of internet in the United States is very high and is now considered as one of the basic necessities of the public. The table shows the data from a US census in the year 2010 and it shows that about 9.1% of the households now use mobiles for internet usage. The internet accessibility in mobile phones is very limited and people have started to shift to smartphones due to the fact that these smartphones offer a wide range of internet options and much better accessibility and surfing options. Also the competition among the top 4 smartphone