National Defense: A Political Perspective Essay -- essays research pap

National Defense: A Political Perspective   Ã‚  Ã‚  Ã‚  Ã‚  The defense of our nation has always been a strong issue throughout America’s political history. Although our nation has not existed a long period of time, our country has had to take up arms to make the world safe for democracy many times. Liberals and conservatives are also constantly up in arms over the issue of the best way to defend the country.   Ã‚  Ã‚  Ã‚  Ã‚  One of the foremost issues in the ongoing debate is that of a Ballistic Missile Defense program. The idea was first pitched during the tense period of the Cold War. Colin Powell, a prominent conservative, saw Missile Defense â€Å"at the time the time not as a Utopian dream but as a useful way of throwing a scare into the war planners of the Soviet Union†(Keller, 1). Typically, Republicans as far back as Ronald Reagan have embraced the idea of a â€Å"Shield† against the hostile intentions of any nation with ballistic missiles, but many remain skeptical of a technological dependence that such a system would incur. George W. Bush believes in a limited Missile Defense program, but in order to institute advanced testing of the technology, a way around the A.B.M. treaty would have to be found. This treaty was made in order to reduce the nuclear arsenal of both Russia and the United States. Conservatives generally embrace the program as a viable solution to one of the nation’s top priority’s in homeland defense.   Ã‚  Ã‚  Ã‚  Ã‚  ...

Comparing Relationships in E. M. Forster’s A Passage to India and Virg

Comparing Relationships in E. M. Forster’s A Passage to India and Virginia Woolf’s To the Lighthouse E. M. Forster’s A Passage to India and Virginia Woolf’s To the Lighthouse are concerned with the lack of intimacy in relationships. Forster’s novel is set in English-run India, the difference between race and culture being the center of disharmony. Woolf’s novel is set in a family’s summer house, the difference between genders being the center of disharmony. Despite this difference of scale, the disharmonies are much the same. Unity and intimacy are intertwined in both novels. Whereas the definitions of intimacy vary with each person, all of the characters strive for unity through their relations with others. The difference in ideas of intimacy are what prevent unity from being achieved. For the Indians, intimacy is a sharing of possessions and personal information that acknowledges equality. For the English, intimacy is similarity of background and allegiance. Thus, Heaslop tells his mother that he made a mistake by asking one of the Pleaders to sm oke with him because the Pleader then told all the litigants that he was in with the City Magistrate (Forster, 20). To the Pleader, this sharing of cigarettes and leisure time is an act of intimacy because it seems an acknowledgement of equality. To Heaslop, this is only a friendly act of social convention because equality is based on race and class, is something inherent, not given. The idea of intimacy as unity is a strain throughout A Passage to India. When Aziz thinks of his wife on the anniversary of her death, he wonders if he shall meet her in an afterlife, but does not have specific faith in an afterlife. He believes that â€Å"God’s unity was indubitable and indubitably ... ...ziz is frustrated that his attempt at conciliation is not successful. Unity requires intimacy because intimacy is an acknowledgement of equality. Only when one transcends limitations of gender and race, extends oneself beyond social codes that emphasize division can true unity be achieved. Both authors end their novels with an insinuation of a future that will be friendlier to intimacy and unity: Lily finally achieves unity in her painting and the final words of the land to Aziz and Fielding are â€Å"’No, not yet†¦No, not there.† (Forster, 282). Sometime, somewhere the English and the Indians will unite and man and woman will achieve gendered unity within the self. Works Cited Forster, E.M. A Passage to India. London: Everyman’s Library, 1991. Woolf, Virginia. To the Lighthouse. Introduction by D.M. Hoare, Ph.D. London: J.M. Dent and Sons Ltd., 1960.

Marketing Management – Coca Cola India

Coca Cola India's Thirst for the Rural Market Coca Cola India's Thirst for the Rural Market: ‘Thanda' Goes Rural In early 2002, Coca-Cola India (CCI) (Refer Exhibit I for information about CCI) launched a new advertisement campaign featuring leading bollywood actor – Aamir Khan. The advertisement with the tag line – ‘Thanda Matlab Coca-Cola' was targeted at rural and semi-urban consumers. According to company sources, the idea was to position Coca-Cola as a generic brand for cold drinks. The campaign was launched to support CCI's rural marketing initiatives. CCI began focusing on the rural market in the early 2000s in order to increase volumes. This decision was not surprising, given the huge size of the untapped rural market in India (Refer Exhibit II to learn about the rural market in India). With flat sales in the urban areas, it was clear that CCI would have to shift its focus to the rural market. Nantoo Banerjee, spokeswoman – CCI, said, â€Å"The real market in India is in the rural areas. If you can crack it, there is tremendous potential. However, the poor rural infrastructure and consumption habits that are very different from those of urban people were two major obstacles to cracking the rural market for CCI. Because of the erratic power supply most grocers in rural areas did not stock cold drinks. Also, people in rural areas had a preference for traditional cold beverages such as ‘lassi'6 and lemon juice. Further, the price of the beverage was also a major factor for the rural consumer. CCI's Rural Marketing Strategy CCI's rural marketing strategy was based on three A's – Availability, Affordability and Acceptability. The first ‘A' – Availability emphasized on the availability of the product to the customer; the second ‘A' Affordability focused on product pricing, and the third ‘A'- Acceptability focused on convincing the customer to buy the product. Availability Once CCI entered the rural market; it focused on strengthening its distribution network there. It realized that the centralized distribution ystem used by the company in the urban areas would not be suitable for rural areas. In the centralized distribution system, the product was transported directly from the bottling plants to retailers (Refer Figure I). However, CCI realized that this distribution system would not work in rural markets, as taking stock directly from bottling plants to retail stores would be very costly due to the long distances to be covered. The company in stead opted for a hub and spoke distribution system (Refer Figure II). Under the hub and spoke distribution system, stock was transported from the bottling plants to hubs and then from hubs, the stock was transported to spokes, which were situated in small towns. These spokes fed the retailers catering to the demand in rural areas. CCI not only changed its distribution model, it also changed the type of vehicles used for transportation. The company used large trucks for transporting stock from bottling plants to hubs and medium commercial vehicles transported the stock from the hubs to spokes. For transporting stock from spokes to village retailers, the company utilized auto rickshaws and cycles. Commenting on the transportation of stock in rural markets, a company spokesperson said, â€Å"We use all possible means of transport that range from trucks, auto rickshaws, cycle rickshaws and hand carts to even camel carts in Rajasthan and mules in the hilly areas, to cart our products from the nearest hub. â€Å"7 In late 2002, CCI made an additional investment of Rs 7 million (Rs 5 million from the company and Rs 2 million from the company's bottlers) to meet rural demand. By March 2003, the company had added 25 production lines and doubled its glass and PET bottle capacity8. Further it also distributed around 2,00,000 refrigerators to its rural retailers. It also purchased 5,000 new trucks and auto rickshaws for boosting its rural distribution. Through its rural distribution initiatives, CCI was able to increase its presence in rural areas from a coverage of 81,383 villages in 2001 to 1,58,342 villages in August 2003. Apart from strengthening its distribution network, CCI also focused on pricing in rural market. Affordability A survey conducted by CCI in 2001 revealed that 300 ml bottles were not popular with rural and semi urban residents where two persons often shared a 300 ml bottle. It was also found that the price of Rs10/- per bottle was considered too high by rural consumers. For these reasons, CCI decided to make some changes in the size of its bottles and pricing to win over consumers in the rural market. In 2002, CCI launched 200 ml bottles (Chota Coke)9 priced at Rs 5. CCI announced that it would push the 200 ml bottles more in rural areas, as the rural market was very price-sensitive. It was widely felt that the 200 ml bottles priced at Rs. 5 would increase the rate of consumption in rural India. Reports put the annual per capita consumption of bottled beverages in rural areas at one bottle as compared to 6 bottles in urban areas. The 200 ml bottles priced at Rs. 5 would also make CCI competitive against local brands in the unorganized sector. It was reported that in the states of Rajasthan and Gujarat the local cola brands such as Choice and Tikli cost only half the price offered by CCI, which gave them the advantage in garnering the major market share before CCI came out with Chota Coke. CCI also targeted the rural consumer aggressively in its marketing campaigns, which were aimed at increasing awareness of its brands in rural areas. Acceptability The initiatives of CCI in distribution and pricing were supported by extensive marketing in the mass media as well as through outdoor advertising. The company put up hoardings in villages and painted the name Coca Cola on the compounds of the residences in the villages. Further, CCI also participated in the weekly mandies10 by setting up temporary retail outlets, and also took part in the annual haats11 and fairs – major sources of business activity and entertainment in rural India. CCI also launched television commercials (TVCs) targeted at rural consumers. In order to reach more rural consumers, CCI increased its ad-spend on Doordarshan. 12 The company ensured that all its rural marketing initiatives were well supported by TVCs. When CCI launched Chota Coke in 2002 priced at Rs. 5, it bought out a commercial featuring Bollywood actor Aamir Khan to communicate the message of the price cut and the launch of 200 ml bottles to the rural consumers. The commercial was shot in a rural setting. In the summer of 2003, CCI came up with a new commercial featuring Aamir Khan, to further strengthen the Coca-Cola brand image among rural consumers. The commercial aimed at making coke a generic name for ‘Thanda. ‘ Of the reason for picking up the word ‘Thanda', Prasoon Joshi, national creative director – McCann Erickson, the creator of the commercial, said, â€Å"Thanda is a very North India-centric phenomenon. Go to any restaurant in the north, and attendants would promptly ask, ‘thanda ya garam? ‘ ‘Thanda' usually means lassi or nimbu pani, ‘garam' is essentially tea. Because the character, in itself, represented a culture, we wanted to equate Coke with ‘Thanda', since ‘Thanda' too is part of the popular dialect of the north, thus making ‘Thanda' generic for Coca-Cola. With the long-playing possibilities of the ‘Thanda' idea becoming evident, ‘Thanda' became the central idea. Once we decided to work on that idea, the creative mind just opened up. â€Å"13 Between March and September 2003, CCI launched three commercials with the ‘Thanda Matlab Coca-Cola' tag line. All the three commercials aimed to make rural and semi-urban consumers connect with Coca-Cola. The first ad featured Aamir Khan as a ‘tapori' (street smart); in the ad he makes the association between Coca-Cola and the word ‘Thanda. ‘ The second commercial in the series featured Aamir Khan as a ‘Hyderabadi shop-keeper'; here again he equates the word ‘Thanda' with Coca-Cola. The third commercial featured Aamir Khan as a ‘Punjabi farmer' who offers Coca Cola to ladies asking for Thanda. The three commercials showed progression in associating ‘Coke' with ‘Thanda' in a rural/semi-urban context. In the first commercial the connection of Coke with Thanda was made, in the second one there was a subtle difference, with the shopkeeper asking customers to ask for Thanda instead of Coke, and the third commercial showed that when one asked for Thanda, one would get Coke. Analysts said that all the three commercials succeeded in make rural consumers connect to Coke and increased awareness of the brand among them. Along with TVCs, CCI also launched print advertisements in several regional newspapers. Future Prospects CCI claimed all its marketing initiatives were very successful, and as a result, its rural penetration increased from 9% in 2001 to 25% in 2003. CCI also said that volumes from rural markets had increased to 35% in 2003. The company said that it would focus on adding more villages to its distribution network. For the year 2003, CCI had a target of reaching 0. 1 million more villages. Analysts pointed out that stiff competition from archrival PepsiCo would make it increasingly difficult for CCI to garner more market share. PepsiCo too had started focusing on the rural market, due to the flat volumes in urban areas. Like CCI, PepsiCo too launched 200 ml bottles priced at Rs. 5. Going one step ahead, PepsiCo slashed the price of its 300 ml bottles to Rs 6/- to boost volumes in urban areas. (Refer Exhibit III for Pepsi Co's rural marketing initiatives. ) In early 2003, CCI announced that it was dropping plans to venture into other beverage businesses. Company sources said that increasing volumes of cola drinks had made the company rethink its plans of launching juice and milk-based beverages. In 2002, CCI had announced plans to launch beverages such as nimbu paani (lemon juice), fruit juice, cold coffee, and iced tea in collaboration with Nestle India. 14 Though CCI was upbeat because of its early success in its drive to capture the rural market, the question was whether the company would be able to take this success further. A major media setback occurred in August 2003, when the Delhi-based Center for Science and Environment announced that it had found high pesticide content in soft drinks manufactured and sold by both cola majors. Around same time BBC Radio in its program – ‘Face the Facts' alleged that Coke's plant in Kerala was making excessive use of groundwater resources in the region and was also contaminating the groundwater through discharge of toxic elements, thereby harming the land, water resources and also the food chain in the region. Though CCI refuted these allegations, the company reportedly experienced a considerable decline in sales after August 2003. With many social and political groups becoming active against the cola companies in rural areas, it remains to be seen whether CCI will be able to quench its thirst for the rural market.

Eastern State Penitentiary Reflection Paper Essay

Eastern State Penitentiary is believed to be one of the very first prisons established, not only in the United States, but in the world. Eastern State was functional for 141 years until 1970 when the prison closed down. Located in Philadelphia, Pennsylvania the prison is now a stabilized ruin open to the public for tours. After personally touring the facility I was able to understand the main purpose of the prison, the living conditions and the daily routines of an Eastern State Penitentiary inmate, and attempted escapes which is why prisons like Eastern State should not be used in our modern Criminal Justice System. It was designed for strict solitary confinement and had little to no rehabilitation programs. The prison was and still is not temperature controlled. The inmates suffered extreme summers and harsh winters while staying at Eastern State. Their rooms were quite small and only had a bed, some sort of dresser, and a toilet. The condition of the cells, with the exception of Al-Capone’s cell which was much larger and more comfortable than the rest of the cells, suggest that the designers of the prison wanted the inmates stay at Eastern State to be unpleasant. This prison was built for the sole purpose of punishment. For example, Elmo Smith was the 350th person to be executed by the electric chair in the United States on April 2, 1962. He was also the last person to be killed using the electric chair in Pennsylvania. Although the inmates were required to work within the prison walls they did not receive help with the problems that landed them in Eastern State in the first place, such as alcohol and drug abuse. Therefore the type of punishment that was seen at Eastern State did not maximize the welfare of individuals because inmates were not rehabilitated. As stated earlier, the inmates worked in the kitchen, infirmary, workshops, and barbershops. In the twentieth century you could see an inmate barbershop in almost every cell block. The barbershops became a place of socialization by the inmates and often the guards would go in for a free cut. When I learned this I was shocked that the guards allowed the inmates to have sharp tools that had the potential of being used as weapons. In fact, one story we  heard on our audio tour was of a guard who said an inmate pressed his tool to the guard’s neck and threatened to take his life. The inmate was joking and the officer was left unharmed but inmates were known to create weapons that were used for protection and a way of threating other inmates. These weapons were called shanks or shivs and prison guards discovered a majority of them before any harm could occur. Unfortunately there were stories of inmates killing each other such as Joseph Havel who stabbed his fellow cellmate to death in the middle of the night. Another important component in the life of Eastern State Penitentiary inmates was the opportunity to practice in religious activities. Upon entry, every inmate was given a Bible in hopes of one day they would receive salvation. Also, in the beginning of the prison’s life there were weekly religious services in every cellblock that the inmates had the chance to listen to from their cells. In later years, Christians had the opportunity to worship in the chapel during Sundays while Jews had the opportunity to worship in the synagogue. Religious freedom was the only freedom that the inmates received. They were strictly monitored and had to wake, eat, work, and sleep when the guards told them too. Although the guar ds did their best to keep an eye on every inmate, the system employed at Eastern State was flawed. Eastern State Penitentiary was designed for strict solitary confinement but that system failed and the population of inmates increased dramatically leaving the guards outnumbered. They tried to maintain surveillance and control of the institution. One way they monitored the inmates was using forming the cellblocks into a pentagon and having a watch tower in the middle. This design was flawed because it was impossible for the guard in the watch tower to see every cell and every part of the cells. Prison guards at Eastern State hated working in the watch tower, a position left for new recruits, because they felt more restricted than the inmates. They could not listen to music or read, had little human contact, and had to call their commanding officer every fifteen minutes to check in. Prison officials liked to believe that these methods of surveillance worked but there were numerous riots and attempted escapes by the inmates. The largest riot was on January 8, 1961 in cellblock nine when two inmates over powered an office and then they proceeded to opening other cells. They tried to set their criminal  records on fire. Another example was William Francis Sutton who attempted to escape five times. Lastly, there was the great escape from cellblock seven, cell 68. Clarence Klinedinst had a reputation as a good worker which he used to be transfer to cellblock seven where he started using the tools from work to build a tunnel. Riots and escapes such as these lead to the closing of Eastern State Penitentiary in 1970. Prisons such as Eastern state should not be used today because, according to the utilitarian theory of justice, the ends do not justify the means. A lot of money is put into them when all they do is hold inmates for a number of years and then they are rel eased into the community. With no form of rehabilitation the released inmates revert back to crime and are reincarcerated. The cycle is never ending and prisons become overpopulated and prone to riots as was Eastern State Penitentiary.

Digital Multimeter User'd Guide Essay Example | Topics and Well Written Essays - 3000 words

Digital Multimeter User'd Guide - Essay Example Digital Multimeter User Guide Name: Institution: Table of contents Abstract†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. ... †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..13 Fig 5: Series measurement †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.13 Fig 6: Range view switch of a DMM†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.14 Fig 7: Direct current †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..16 Fig 8: Alternating current †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..16 Fig 9: Lead test placement ...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..16 Fig 10: Dry cell voltage measurement †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦17 Fig 11: Wall outlet voltage measurement †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..18 Fig 12: Resistance connectivity†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..18 Fig 13: Connection between a resistor and a multimeter†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....19 List of tables Table 1: Common signs used in multimeters †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 Table 2: Abbreviatio ns used in multimeters ..........................................................................9 Abstract Digital multimeters are devices that are commonly used in the study of electricity and construction (Bernard, 1988). These devices are designed and produced in large numbers for electrical engineers and other electrical experts. Usually, these devices have supplementary features that are mostly, not of use. Digital meters portray their output in a numeric form on an LCD (Liquid Crystal Display) or a LED (Light Emitting Diode) screen. Considering the current setting of the world, one has to be technologically conversant with these resourceful and dominant tools used in electronics

Property Sales and Marketing Essay Example | Topics and Well Written Essays - 1500 words

Property Sales and Marketing - Essay Example The next step is to get a HIP before a real estate agent can take on marketing aspect of the sale. The HIP or Home information Pack is a must for houses being sold in Wales and England. This ensures that complete information is available on the market. According to law a HIP should contain key information on the property being marketed and must be provided by the seller’s agent. The HIP ensures that there are no confusions about property being sold in minds of the buyers and give buyers important information at start of the sales process. Therefore there are fewer chances of delays etc because of misinterpretation of information. A very comprehensive way of gathering information about a property is through a property questionnaire. This is a document filled in by prospective home seller and contains information such as property size, expected value, items available, condition, any issues etc. This questionnaire must accompany EPC (Energy Performance Report), Sustainability certificate (for new homes only) and sale statement of address. The sale statement of address must include the name of seller, title and address etc. The agent must make sure that seller ha submitted copies of original documents which show ownership of the property. These official copies are usually held by the land registry. Some time properties are mortgaged etc. Evidence of this extra information that includes any other tenancies affecting the property must be gathered as well. After gathering all related documents about the property, agent should conduct a survey to ensure all the information checks out. This survey would usually inclu de a complete house check and a visit to local authorities. The real skills of each sales agent is seen when he has to market a sales, therefore each real estate broker has to be as creative as possible, in order to gain a competitive edge over rivals. There are a number of marketing

Corporate HR Policy Term Paper Example | Topics and Well Written Essays - 750 words

Corporate HR Policy - Term Paper Example Bobby’s boss was wrong because he did not truly consider Bobby for the promotion. The company’s preference was to fill in positions by externally recruiting. Corporate HR policy of promoting from within can very beneficial for an organization. â€Å"Often internal or current employees can make the best available candidates because they are already familiar with your company and successful within your culture† (Green, 2007). Another benefit of promoting from within is lower recruiting costs since the candidate is chosen from a limited pool of people that already work for the company. Organizations do not have to spend money advertising job openings when internal recruiting is utilized. The use of internal recruitment positively contributes towards the employee retention rate of the company. Employees that work in a culture in which promotion opportunities are readily available are motivated to perform at a superior level. The risk of an outside candidate not fitting in with the corporate culture of a firm is eliminated by promoting your own employees. When a person is promoted from within into a managerial position the employees are more accepting of their new leader. A good HR strategy is to identify employees with potential and place them in a career advancement track. A few ways that the companies can develop the skills and capabilities of the workers is through job rotation, seminars, training, online training, and educational opportunities. Fast Company made a blunder in their cover story criticizing the human resource profession. The advertisement on the cover of the magazine was violent, bloody, and completely tasteless. The images were similar to those you would see in the advertisement of a horror movie. This mistake was made possible due to a lack of internal control to verify the quality of the work of the writers.